Music IN – music industry workshops

This is the second time that at East of Culture – Different Sounds (28 June – 1 July 2018) we are holding the music industry- focused series of training courses “Music in”, a kind of incubator for artists, managers, promoters, producers and animators of music events. Registrations are underway.

Dynamic changes in global music markets force artists to become not only authors but also owners of artistic start-ups. This is why we will not only explore topics related to managing career, dealing with tricky legal issues or planning foreign promotion but also more personal issues, such as balancing private life and work, occupational safety and health, effective relaxation and dealing with undesirable habits. We will explain how important it is to tell a story and describe your activity and how to be on good terms with Uncle Google, that is how to maintain good public image on the Internet.


28 June 2018, 11.00-14.30 / Workshops of Culture in Lublin, Grodzka 5a – auditorium 2nd floor
Exercises in OSH. Mental survival kit for the music industry

Projects, deadlines, trips, fuckups. The compulsion to be creative, time pressure, communication issues, lack of sleep. New people, tensions, no money. Excitement, passion, tempo, adrenaline, exhaustion. Is it possible to keep unpredictable work in the music industry well-organized? How to control the chaos of dozens of urgent and non-standard tasks? How to preserve the last ounces of energy amidst a flurry of trips, concerts and festivals? How to do away with undesirable habits? How to make time for relaxation in a field of work which is one’s passion at the same time? Workshop participants along with instructors from the educational collective future simple will look for answers to these questions. The instructors will share practical knowledge and offer exercises that will facilitate navigating the meanders of creative work, allowing us to maintain equilibrium, at least from time to time 
This workshop:
• will explain how to deal with undesirable habits (such as procrastination or overworking);
• find habits which contribute to creative work and are conducive to appropriate relaxation
• meet people who face similar challenges on a daily basis and find out how they deal with them


Educational collective Future Simple – Paulina Czapska and Anna Szapert
Educational collective Future Simple – makes it possible to look at challenges from various angles. Encourages us to look for new solutions to old problems. Teaches us to think critically and independently. Accompanies us in thinking about time, life and changes. Shows that working with emotions is just as useful as continuously expanding knowledge. Future Simple worked, among others, with Polish-Japanese Academy of Information Technology, Ujazdów Castle, TIFF Festival, Transatlantyk Festival, Netia OFF Camera, Festiwal Myśli Abstrakcyjnej, Pracownia Duży Pokój, StoryLab Pro, Towarzystwo Inicjatyw Twórczych “ę”, Z.Raszewski Theatre Institute, Audioriver Lab.

Paulina Czapska – instructor, educator, coach. For over 10 years she has been supporting individuals and organizations in expanding professional and personal competences. She has created a number of socio-cultural programmes and has been a members of the board of Towarzystwo Inicjatyw Twórczych “ę” for many years. The founder of the collective Future Simple [].
She has co-authored the textbook Zawód Artystka.
Anna Szapert – coach, educator, therapeutist, academic teacher. PhD candidate at SWPS University. For over 10 years, she has been supporting others in acquiring new competences and making changes in personal and professional lives. Partner of Future Simple collective. She has co-authored “Zawód Artystka”.

28 June 2018, 15:30-17:30 / Workshops of Culture in Lublin, Grodzka 5a – auditorium, 2nd floor
Storytelling in the music industry

The largest international brands have a new official position – CSO, Chief Storytelling Officer and it is a sure sign that something is up. Building an interesting and engaging story about oneself and the product is an important element of the music industry as well. But not every story is catchy. Why? The workshop will resolve all doubts and show how to build stories in order to be remembered and how to select communication channels to get your story across. What is storytelling? Where to start building an artist’s story? How does language contribute to building audience engagement? Storytelling as a point of departure for building promotional strategy? How to create a good bio and press kit? Workshop participants will finds answers to these questions. They will learn storytelling from a very practical side. In the workshop they will not only recall the basic principles of storytelling but also learn how to turn their story into effective promotion and image building.


Chimes- Magdalena Jensen – an experienced music manager, organiser or many cultural and artistic events and festivals. A consultant for Polish bands at showcase festivals. Promoter of the music industry abroad. A graduate of International Relations and Political Studies at the University of Vermont. She worked with: BRODKA, Paula and Karol, Rebeka, Eric Shies Them in His Pockets. She currently manages Ifi Ude and Soniamika. She coordinates the European Music Fair “Co jest grane” (organizing conferences, building networks of contacts with international delegates, promoting the event abroad). She also worked with OFF Festival (as a producer of video sessions with 12 music bands for the radio station KEXP from Seattle) or the conference Media and Literary. CEO of Chimes Agency

29 June 2018,11:00-14:00 / Workshops of Culture in Lublin, Grodzka 5a – auditorium, 2nd floor
Creator, Artist, Producer – basic legal matters

During the meeting, our knowledge will expand to include familiarity with legal matters and we will learn who is entitled to what rights and in what kind of situations. How to register a song and receive royalties? What is the role of Collecting Society in legal relations? We will also discuss the most common legal issues in the music industry.

Instructors:  Bogusław Pluta (ZPAV, MExP), Marek Hojda (ZPAV, MExP) and Emilia Chojnowska (ZPAV lawyer)

Bogusław Pluta – graduate of SGH Warsaw School of Economics, director of OZZ ZPAV,
board member of Music Export Poland Foundation, represents Poland in Performance Rights Committee attached to IFPI.

Emilia Chojnowska – ZPAV lawyer, graduate of Law and Administration at UKSW in Warsaw. She has been associated with ZPAV since 2011. On a daily basis, she handles criminal and civil cases related to violations of phonographic record rights. She is interested in fields of law dedicated to the protection of intellectual property.

Marek Hojda – board member of ZAiKS (Polish Society of Authors and Composers), graduate of Jazz at AM in Katowice arrangement, composition and vocals classes. He played keyboard instruments in such bands as De Mono, Emigranci, Surzyn Band, Oddział Zamknięty. As an arranger and producer, he also collaborated with Iza Trojanowska, Majka Jeżowska Kapitan Nemom Robert Chojnacki. He owns the recording studio Homar Music.

 29 June 2018, godz. 15:00-17:00 / Workshops of Culture in Lublin, Grodzka 5a – auditorium, 2nd floor
Showcase festivals and songwriting camps – panel

During the meeting, the representatives of Music Export Poland and artists experienced with foreign market promotion of their work will discuss issues concerning the formula, role and types of showcase festivals in the world. The panelists will try to answer whether taking part in a festival helps to boos one’s career? They will talk about how to prepare for this kind of performance, what to avoid and what are the criteria of evaluation of performances by the audiences. The next topic will be songwriting camps in Poland and abroad. They will discuss the disadvantages, advantages and costs of participation.

Panelists: Marek Hojda (ZPAV, MExP), Grzegorz Kwiatkowski (Trupa Trupa) and Buslav
Marek Hojda – board member of ZAiKS (Polish Society of Authors and Composers), graduate of Jazz at AM in Katowice arrangement, composition and vocals classes. He played keyboard instruments in such bands as De Mono, Emigranci, Surzyn Band, Oddział Zamknięty. As an arranger and producer, he also collaborated with Iza Trojanowska, Majka Jeżowska Kapitan Nemom Robert Chojnacki. He owns the recording studio Homar Music.
Grzegorz Kwiatkowski (b.1984) – poet, musician, author of the trilogy “Powinni się nie urodzić” (OFF Press, 2011), and Radość”, Spalanie”, Powinni się nie urodzić revisited – Urodzić” and „Sową” (Biuro Literackie, 2013, 2015, 2016, 2017). Fellow of the programme Styria Artist in Residence”  of the government in Styria (2017). Fellow of “Artist in Residence” programme of the Federal Chancellery of Austria and Kulturkontakt Austris association (2016). A fellow of the International Writers’ House in Graz in Austria (2015). Member of the band Trupa trupa. Since 2015, the banbd has been recording for the British label Blue Tapes and X-Ray Records (roster includes Jute Gyte, Tashi Dorji, Mats Gustafsson, Katie Gately). The effect of this cooperation was the album “Headeache”, very well recewived by both Polish and foreign critics. Since 2016, the band has also been associated with the French label Ici d’ailleurs (roster includes Yann Tiersen, Matt Elliott/The Third Eye Foundation, Stefan Wesołowski), which released the remastered version of “Headeache” on a vinyl. On 27 October 2017 the band released another album called Jolly New Songs. It’s an international collaboration between Ici d’ailleurs and Blue Tapes and X-Ray Records.
Buslav – multi-instrumentalist, composer and lyricist. This experienced session musician (member of the house band Cheryl Pepsii Riley in Village Underground, NYC) decided to release his first solo album. The simplicity of form directly introduces the essence of topics and problems he touches upon. Buslav is a project of courage to cross personal limits. It’s a story about emotions, human curiosity and experiences – rendered in sound. Buslav’s debut album was nominated to Fryderyk Awards 2017 for the Debut of the Year and Pop Album of the Year, it was also used in the promotion of the fourth season of the popular TVN series – “Druga Szansa”.

30 June 2018, 11:00-13:30,Workshops of Culture, Grodzka 5a – medialab room, 1st floor

Building brand online: why being on good terms with uncle Google is a good idea?
“Google it!”, “Ask uncle Google”. New phrases have inconspicuously entered our dictionaries. They are related to the largest and the most important search engine in the world. Google has become synonymous with inexhaustible source of information, endless possibilities of reaching unimaginable data and a fertile ground for marketing and promotion. Why being on good terms with “uncle Google” is a good idea? He tends to be strict so if you break clear rules of his house, he might punish you severely. If we win his favour, he rewards as best as he can: he lets others reach us. What does uncle like? How do you put him in a good mood? What animals does he keep in his garden and are they worth feeding? How to easily annoy uncle? What to do in order to give him a high five and drink champagne together? What are his priorities for the upcoming months and what values never change in his eyes? Is it really worthwhile to woo him and maintain a good relationship with him?

- bringing to attention the role and significance of content marketing and the basics of SEO in the process of building brands online.
- presenting elementary requirements concerning websites and their content in the context of positioning.
- getting the users acquainted with free tools that may be helpful in managing public relations on the Internet and in creating the perfect content.
- forms of promoting content in the Internet – how to expand the reach and gain target audience?
- social media and monitoring vs our success in the Internet.


Mariola Borowska – Content Marketing Specialist & Junior SEO Specialist. She’s been always involved with the written word which, aside from being pleasant, had to be effective and fulfill a specific role. She started as a SEO copywriter (among others in Agora:, next, gazeta, Avanti 24; Wirtualna Polska; Aviva; Trader). Then, she was a Content Marketing Specialist for an online investments company, where she mastered the art of creating websites from the perspective of content and sales, marketing communication, creating advertising materials, competition analysis and many others. Now she’s a Junior SEO Specialist for Reckitt Benckiser. This is where she is exploring the secrets of international SEO, watching over all global domains of such brands as Durex, Scholl, AirWick, Nurofen, Strepsils, Clearasil, Vanish, Finish, Calgon, etc. Since the beginning of 2016, she has been spending her time after hours on writing for Jazz Forum – it is her dream come true which allows her to be close to her great love – music.

Register via our online form. The number of places is limited. Eligibile candidates must be working in the music industry.
The applications are processed in the order they are received.

East of Culture is a cultural project integrating artists from cities in eastern Poland (Białystok, Lublin and Rzeszów) and artists from Eastern Partnership countries (Armenia, Azerbaijan, Belarus, Georgia, Moldavia and Ukraine). It is carried out by the National Centre for Culture and the three Polish cities. The project aims at presenting and helping discover the unique aspects of each culture as well as at facilitating the sharing of artistic experiences. Over time, the festival has become a bridge connecting our Eastern partners with the broader European culture. In 2018, East of Culture takes place for the 6th time. The project has been made possible thanks to the involvement of creative groups and local governments of Eastern Poland and the Ministry of Culture and National Heritage.