MUSIC IN – Music Industry Workshop – Storytelling


MUSIC IN – Music Industry Workshop – Storytelling. How to talk about yourself to develop your music career?

Large international brands have a new official position – CSO, Chief Storytelling Office and it is a sure sign that something is up. Building an interesting and engaging story about oneself and the product is an important element of music sector as well. But not every story is catchy. Why? The workshop will resolve all doubts and show how to build stories in order to be remembered.

What is storytelling? Where to start building an artist’s story? Tools and exercises. How does language contribute to building audience engagement? Storytelling as a point of departure for building promotional strategy? How to create a good bio and press kit?

Instructors: Chimes Agency - Magda Jensen, Magda Chołyst

Magda Chołyst – art coach. She runs coaching for artists, managers and culture and arts sector staff. She runs individual sessions, workshops and lecture at art academies. A graduate of Ericson College of Vancouver, Adam Mickiewicz University, a fellow of Sorbonne. For 10 years, she has been working in culture, art and creative industries. She worked with the Polish Institute in Paris, Ad Arte Foundation, Pracownia duży Pokóej, Wajda School and Studio, LABLife, Watou Art Festival (Belgium), conference nieWidzialny Design (inVisibile Design) or ScriptFiesta Festival. A teacher at Collegium Civitas and the Warsaw School of Photography. In Chimes, she is responsible for coaching, designing workshops, developing agency services and new tools for the music industry.

Magdalena Jensen –  music manager with a lot of experience, organiser of cultural, art and music events as well as festivals. A consultant for Polish bands at showcase festivals. A promoter of the music industry abroad. A graduate of International Relations and Political Studies at the University of Vermont. She worked with: BRODKA, Paula and Karol, Rebeka, Eric Shies Them in His Pockets. She currently manages Ifi Ude and Soniamika. She coordinates the European Music Fair “Co jest grane” (Organizes the conferences, builds networks of contacts with international delegates, promotes the event abroad).  She cooperated with OFF Festival (as producer of video sessions with 12 music bands for the radio station KEXP from Seattle) or the conference Media and Literary. CEO of Chimes Agency.

 6 July, 11;00-13:00 | Workshops of Culture in Lublin, Grodzka 5a