Music IN: Storytelling in the music industry


This workshop series requires registration. Registration form is available online. 

The number of places is limited. To be eligible you must be a part of the music industry. Applications are processed in the order they are received. 


The largest international brands have a new official position – CSO, Chief Storytelling Officer and it is a sure sign that something is up. Building an interesting and engaging story about oneself and the product is an important element of the music industry as well. But not every story is catchy. Why? The workshop will resolve all doubts and show how to build stories in order to be remembered and how to select communication channels to get your story across.

What is storytelling? Where to start building an artist’s story? How does language contribute to building audience engagement? Storytelling as a point of departure for building promotional strategy? How to create a good bio and press kit? Workshop participants will finds answers to these questions. They will learn storytelling from a very practical side. In the workshop they will not only recall the basic principles of storytelling but also learn how to turn their story into effective promotion and image building.

When: 28 June 2018, 15:30-17:30
Where: Workshops of Culture in Lublin, Grodzka 5a – auditorium, 2nd floor

Instructor: Chimes- Magdalena Jensen – an experienced music manager, organiser or many cultural and artistic events and festivals. A consultant for Polish bands at showcase festivals. Promoter of the music industry abroad. A graduate of International Relations and Political Studies at the University of Vermont. She worked with: BRODKA, Paula and Karol, Rebeka, Eric Shies Them in His Pockets. She currently manages Ifi Ude and Soniamika. She coordinates the European Music Fair “Co jest grane” (organizing conferences, building networks of contacts with international delegates, promoting the event abroad). She also worked with OFF Festival (as a producer of video sessions with 12 music bands for the radio station KEXP from Seattle) or the conference Media and Literary. CEO of Chimes Agency.